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Business Builder: Why Language is Important in Advertising
Business Builder, Business English Lana Williams Business Builder, Business English Lana Williams

Business Builder: Why Language is Important in Advertising

You might think that advertising in another language is easy; it's just about getting a good translation, right? Well, not really. If you translate adverts from your language into English, without thinking about tone and culture, you will find your ads looking like my examples pictured here - scary and inappropriate…

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