Weird But Educational → The Wright English Blog

Weekly Series

Business Builder: Why Language is Important in Advertising
Business Builder, Business English Lana Williams Business Builder, Business English Lana Williams

Business Builder: Why Language is Important in Advertising

You might think that advertising in another language is easy; it's just about getting a good translation, right? Well, not really. If you translate adverts from your language into English, without thinking about tone and culture, you will find your ads looking like my examples pictured here - scary and inappropriate…

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Business Builder: Being a Good Doctor in Great Britain and Ireland
Business Builder, Business English Lana Williams Business Builder, Business English Lana Williams

Business Builder: Being a Good Doctor in Great Britain and Ireland

Are you a doctor in Great Britain or Ireland? Perhaps (maybe) you are a doctor in another country but you want to move to the UK or Ireland. Wonderful! We need your expertise and experience, and I want to thank you for helping people everywhere you go. I would just like to share some information about important cultural expectations where I live, and how to help you be the kind of doctor that people here really need.

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Business Builder: What Do You Want From IELTS Training?
Business Builder, IELTS preparation Lana Williams Business Builder, IELTS preparation Lana Williams

Business Builder: What Do You Want From IELTS Training?

There are plenty of companies and individuals out there offering some kind of IELTS preparation course online or face-to-face; this is nothing new. I’m not interested in offering what everyone else does though. I want to know what you can’t find, what you wish was available, and how you want to prepare for IELTS.

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